Indian consumers have voted EbixCash Card Ltd amongst the most trusted Banking Financial
Services Brand. EbixCash ranked 19th amongst the 52 BFSI Brands , 1st under the sub category “ Prepaid
Services “ covered in this study and 484th amongst 1200 brands in India .
This announcement made in ‘Brand Trust Report 2014' by Trust Research Advisory, reflects
the commitment levels of EbixCash Card to provide quality products to the consumers. The report acknowledges
Brands that the consumers put on the highest pedestal of trust based on their conviction that the brands
provide unmatched quality products.
With highest levels of innovation backed by breathtaking style and design and
unparalleled performance, EbixCash Card Ltd has been successful in winning the hearts of consumers year
after year.
About Trust Research Advisory:
Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to
understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and
measure Brand Trust, to make it universally understood and easily applied. Apart from The Brand Trust
Report, TRA also publishes India’s Most Attractive Brands, a study based on TRA’s proprietary Attractiveness
Quotient Matrix. Committed to create metrics for better resource allocation for brands, TRA owns the global
copyrights to Brand Trust and Attractiveness Quotient Matrices.
About The Brand Trust Report, India Study – 2014:
The Brand Trust Report, India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the
series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s
research was conducted among 2,500 consumer-influencers across 16 cities, and generated nearly 5 million
datapoints and 20,000 brands, making it the most intensive study on Brand Trust across the globe.
